Lori Woods specializes in marketing communications for non-profits, higher education, and small businesses.
Lori has worked in media industries for over 15 years. She began working in the entertainment industry as a performer and later, as a production assistant, marketing manager, script reader, development associate, assistant producer and entertainment reporter for various production and broadcast companies including Dick Clark Productions, Barber Tech, Primate Entertainment, Benenson Productions, and ORF (Austrian Broadcast Corporation). She also worked as a freelance writer and editor for various entertainment and dot.com companies.
In 2002, Lori decided to apply her writing experience and passion for literature and education to teaching Los Angeles area youth. She taught middle school and high school English Language Arts in the Los Angeles area to both at-risk and gifted students until 2008 when she moved to Auburn, Alabama.
After working as a freelance writer for the College of Liberal Arts at Auburn University, Lori was hired to complement the public relations team at AU’s College of Liberal Arts. Originally assigned to cover events, programs and lectures, Lori soon began producing multimedia for the college, including websites, promotional videos and podcasts, in addition to editing the college’s monthly and yearly news magazines, Tiger Tales and Perspectives.
After returning to her her home state of California in 2010, Lori began a communications consulting business. She helps small companies, non-profits, corporations and educational institutions write and implement internal and external communications strategies; design and update their websites; establish and upgrade their social media presence; and develop and produce general public and media relations strategies. Her clients include Genetech, UC Berkeley, medical offices, farmers’ markets and many other small business and non-profit organizations.
Lori holds a BA from UCLA (University of California, Los Angeles) and a graduate degree in teaching English Language Arts from CSUN (California State University, Northridge). She spent a year abroad studying anthropology and ethnography at the Corvinus University of Budapest. She speaks German and has a working knowledge of Hungarian and Spanish
Lori is passionate about the environment, animal rights, education, and social and economic justice.